Travel leads to new adventures, but sometimes dangerous ones. We point out the unexpected cases in the print campaign for Allianz Travel Insurance, which helps customers suffering from snatch theft while on vacation.
We got inspiration from then-famous travel photography trend, in which your travel companion holds your hand and pulls you towards new places. But in this case, the companion is a mugger.
Besides the creative thinking and art direction, I also retouched the images.
2018 Crystal Apple Festival - Print / Banking, Insurance and Financial Services - 1st Prize
